AI Call Intelligence Platform

Your leads
are good.

Are your calls?

Every dollar you spend on leads comes down to a 3-minute phone call you never hear. CallGrader listens to every call, grades every agent, and tells you exactly where you're losing.

See It In Action See how it works
100%
Of calls graded — no cherry-picking
<90s
Call end to full grade in dashboard
2
Separate grades — lead quality + agent performance
LEAD SCORE: 9/10 AGENT GRADE: 7/10 APPOINTMENT BOOKED: YES PRICE HANDLING: 8/10 RAPPORT: 9/10 RED FLAGS: NONE CALL TYPE: INBOUND INTEREST OBJECTION HANDLING: 7/10 TRANSCRIPT: READY GHL: UPDATED LEAD SCORE: 9/10 AGENT GRADE: 7/10 APPOINTMENT BOOKED: YES PRICE HANDLING: 8/10 RAPPORT: 9/10 RED FLAGS: NONE CALL TYPE: INBOUND INTEREST OBJECTION HANDLING: 7/10 TRANSCRIPT: READY GHL: UPDATED
The Problem

The most expensive moment in your business is the one you never hear.

You track ad spend, cost per lead, and close rates. But the call? That's a black box. And that's where the money disappears.

📉
You're paying for leads your team is dropping
Every missed booking on a paid lead is a direct, measurable loss — and you have no idea how often it's happening.
🎲
Call quality is completely random
Some agents are exceptional. Some are costing you deals every day. Without data, you can't tell which is which.
🔇
Coaching is based on guesswork
You listen to one call a month if you're lucky. Meanwhile your agents are making the same mistakes on 40 calls a week.
⚠️
Problems surface too late
Legal threats, refund disputes, review threats — you find out after the damage is done. Not in real time.
How It Works

Every call. Graded. Coached. Remembered.

CallGrader connects to your phone system and runs automatically. No manual review. No cherry-picking. Every single call gets the full treatment.

📞
Call Ends
Twilio sends a webhook. CallGrader wakes up instantly.
🎙️
Transcription
Deepgram transcribes with speaker separation. Every word, attributed.
🧠
AI Analysis
Claude grades the lead and the agent separately. Two passes, full depth.
🔔
Alerts Fire
Legal threats, payment disputes, review threats — flagged and surfaced immediately.
📊
CRM Updated
GoHighLevel contact record updated. Dashboard ready. Under 90 seconds.
Features

Built for businesses that close on the phone.

Not a call center tool. Not a recording archive. A revenue intelligence platform built for the moment that matters most.

🎯
Dual Grading — Lead + Agent
Every call gets two separate grades. How good was the lead? How good was your agent? Most tools only do one. Both matter.
📋
8-Dimension Agent Scorecard
Opening, qualification, rapport, price handling, appointment close, objection handling, script discipline, pacing. Every dimension scored and explained.
🚨
Real-Time Alert Flags
Legal threats, review threats, payment disputes, DNC requests — detected instantly and surfaced as color-coded badges on every call record.
🧬
Living Grading Config
Your grading criteria lives in a database, not in code. Edit it in plain English. Every save creates a new version. Nothing is ever overwritten.
🤖
AI Prompt Wizard
Describe what you want to change in plain English. The AI rewrites your grading config and drops it in ready to review. No prompt engineering required.
🔗
CRM Integration
Every call summary, transcript, and grade writes back to GoHighLevel automatically. Your CRM stays current without a single manual touch.
📁
Manual Upload Pipeline
Calls that didn't go through your phone system? Upload the audio file. The full grading pipeline runs on uploaded recordings too.
📈
Pipeline Logs
Step-by-step processing log for every call. Recording fetch, transcription, AI grading, CRM update — every step visible and debuggable.
🎙️
In-Dashboard Playback
Floating mini-player lets you listen to any call without leaving the dashboard. Gold play button. One click. Zero friction.
See It In Action

What a graded call looks like.

Under 90 seconds after a call ends, your dashboard shows this. Every call. Automatically.

callgrader.us / dashboard / call-detail
Sarah M.
+1 (214) 555-0182 · Mar 27, 2026 · 2:14 PM
✓ Appt Booked
Lead Score
9/10
Agent Grade
7/10
Call Type
Inbound
Interest
One-Line Brief
Financially qualified inbound lead, emotionally ready, appointment booked for Thursday at 2PM — only gap is pricing conversation at consultation.
Alert Flags
✓ No legal threats ✓ No payment issues ✓ No review threats
Agent Performance Breakdown
Opening & Control
8
Qualification
9
Rapport
8
Price Handling
6
Appointment Close
7
Objection Handling
7
Script Discipline
9
Call Pacing
6
Coach's Note
Strong call overall — you earned this appointment. The qualification was thorough and the close was clean. The one thing to work on: when she asked about pricing you went quiet for two full seconds before the redirect. That hesitation is audible and it signals uncertainty. Own the redirect — say it warm and fast. You know the answer, trust it.
Industries

Built for every business that closes on the phone.

One platform. Fully configurable grading intelligence for every vertical. Different prompts, same pipeline.

🏋️
Personal Services & Personal Services & Gyms
Gym memberships, personal training, wellness services — high-intent inbound calls where a warm, confident close makes all the difference.
Avg member value: $1K–$5K/year
🏠
Home Services
HVAC, roofing, plumbing, electrical. $80 leads dying on the phone every day. CallGrader pays for itself in the first week.
Avg lead cost: $50–$200
⚖️
Law Firms
Personal injury, family law, criminal defense. Grade intake quality and evaluate case acceptance fit simultaneously.
Avg case value: $10K–$100K+
🦷
Dental & Orthodontic
Front desk staff handling $8,000 decisions with zero sales training. CallGrader closes the coaching gap.
Patient LTV: $2K–$15K
✨
Med Spas & Aesthetics
Considered purchases, embarrassed callers, multiple competing clinics. The call that feels right wins the patient.
Avg procedure: $500–$3K
🏡
Real Estate Teams
ISA performance, internet lead conversion, booking showings. Grade every ISA call and know who's earning their seat.
Commission per deal: $5K–$15K
🚗
Auto Dealerships
BDC departments handling internet leads. One extra car per month more than pays the bill. Grade every BDC rep automatically.
Gross per unit: $2K–$5K
🛡️
Insurance Agencies
Independent agencies with producers handling inbound rate shoppers. Know which producers convert and which ones lose the call.
First-year commission: $500–$3K
Early Access

Built in the real world.
Not a lab.

CallGrader was built and battle-tested inside a live personal services company with offices across 37 cities before we offered it to anyone else. These are the problems it was built to solve.

"
We always assumed our team was doing fine on the phones. CallGrader showed us agents had a price handling problem we never knew about. The data made the coaching conversation easy instead of awkward.
👤
Early Access User
Personal Services Company · Multi-office
"
Before CallGrader we had no idea what happened after a lead called in. Now we can see exactly where calls succeed and where they fall apart. It changed how we coach our team.
👤
Early Access User
Sales-Driven Business · Texas
"
The alert flags are something we didn't know we needed. A legal threat or payment dispute flagged in real time — before it becomes a crisis — is worth the subscription by itself.
👤
Early Access User
Service Business · Multi-location
What's Coming Next

A system that gets
smarter with every call.

Most call tools grade calls and stop there. CallGrader is building something different — a self-learning intelligence layer that compounds in value the longer you use it.

Phase 1 — Live Now
Every call graded against your criteria
Claude grades each call against your configured scoring rubric. Lead quality, agent performance, 8 dimensions. Consistent. Deterministic. Honest. Every call, not just the ones someone remembers to check.
Phase 2 — In Development
Human feedback loop
Managers validate or override Claude's grades with a simple thumbs up or down. Those corrections become ground truth. The system learns what your business considers a great call versus a poor one — not just what AI thinks in isolation.
Phase 3 — Roadmap
Pattern extraction from your own data
After enough calls, a separate AI pass reads your full transcript history and asks: what do your highest-scoring calls have in common? What phrases, moves, and moments correlate with booked appointments and closed sales? Those patterns feed back into your grading config.
Phase 4 — Vision
A knowledge base that knows your business
Over time CallGrader builds a living knowledge base of what works in your specific business, with your specific leads, handled by your specific team. The grading gets more accurate. The coaching gets more precise. The system compounds in value every month.
The Compounding Effect
Month 1 — Baseline grading Generic rubric
Month 3 — Human feedback applied Your standards
Month 6 — Patterns extracted Your playbook
Month 12 — Full knowledge base Self-optimizing
"Most call intelligence tools give you a snapshot. CallGrader is designed to be a mirror — one that reflects your best calls back into your grading criteria so the whole system gets smarter over time."
— The thinking behind CallGrader
Early Adopter Advantage
The businesses that start now build a head start their competitors can't buy later. Your call history is a proprietary asset. Start building it.
Get Started

See it on your
actual calls.

Request a demo and we'll run CallGrader on your actual call recordings — live. See your agents graded. See your leads scored. See exactly where you're leaving money on the table. No commitment. No pitch. Just your calls, graded.

Request Demo

No commitment. No credit card. Just your calls, graded.